Lumberman Tough is a cleaning product brand I created for men who take pride in their space and themselves. I developed the brand identity and designed a full range of packaging, including bar soap, all-purpose cleaner, spray, dish soap, and hand soap. I wanted the visual identity to communicate strength and masculinity through wood-inspired elements, reflecting the toughness and ruggedness associated with lumbermen and chopping wood. I also handled the printing and constructed the packaging using cardboard sticky paper, bringing the concept from the initial design to a physical product.
Final Logo
Design Choices + Target Sector
Lumberman Tough is built for men who value independence and a clean, controlled space. The bold fonts, rugged scents, and direct language match a masculine, no-nonsense attitude. The designs are simple, tough, and real, just like the guys using them.
Final templates for each product
Packaging Designs
